We collect personal data from you in a variety of ways and for a number of purposes. The types of personal data we collect depend on how you interact with HOPS, including through our website, applications, marketing activities, and customer support channels. Below we outline the specific categories of data collected across each interaction type.

Browsing the Website

When you visit our website, we automatically collect certain information about your device and browsing activity. This includes your IP address, browser type, operating system, referring URLs, pages viewed, links clicked, and the date and time of your visit. We use this information to analyse trends, administer the site, track user movements around the site, and gather broad demographic information for aggregate use to improve our website and services.

Requesting a Demo

When you request a demo of our platform, we collect your name, email address, phone number, company name, job title, and any additional information you choose to provide in the enquiry form. We use this information to contact you about your demo request, to understand your business needs, and to provide you with relevant information about our products and services. Your data may also be used for follow-up communications related to the demo.

Subscribing to Newsletters

When you subscribe to our newsletter or marketing communications, we collect your name and email address. We use this information to send you updates about our products, services, industry news, and promotional offers. You may unsubscribe from these communications at any time by clicking the unsubscribe link in any email we send you or by contacting us directly.

Using the App

When you use the HOPS application, we collect personal data necessary to provide our services, including your name, email address, account credentials, business information, inventory data, financial records, and usage data. We process this data to deliver and improve our services, provide customer support, ensure the security of your account, and comply with our contractual obligations to you. We may also collect device information, log data, and performance analytics to improve app stability and user experience.

Attending Marketing Events

When you attend events hosted or sponsored by HOPS, such as webinars, trade shows, or conferences, we may collect your name, email address, company name, job title, and any other information you provide during registration or at the event. We use this information to manage event logistics, send you event-related communications, and follow up with you regarding our products and services after the event.

Service Providers and Suppliers

If you are a service provider or supplier to HOPS, we collect business contact information such as your name, email address, phone number, company name, and role. We use this data to manage our business relationship with you, process payments, communicate regarding services, and fulfil our contractual obligations. This data is retained for the duration of our business relationship and as required by applicable law.

Social Media Interactions

When you interact with HOPS on social media platforms such as LinkedIn, Twitter, or Instagram, we may collect information that you make publicly available, including your name, profile picture, and the content of your interactions. We use this data to respond to your enquiries, engage with our community, and improve our social media presence. Please note that social media platforms have their own privacy policies, and we encourage you to review them.

HOPS takes the security of your personal data seriously. We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include encryption of data in transit and at rest, regular security assessments, access controls, and employee training on data protection best practices.

While we strive to use commercially acceptable means to protect your personal data, no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, while we endeavour to protect your personal information, we cannot guarantee its absolute security. In the event of a data breach that may affect your rights and freedoms, we will notify you and the relevant supervisory authorities in accordance with applicable data protection laws.

HOPS does not sell your personal data to third parties. We may share your personal information in the following circumstances:

• Service Providers: We may share your data with trusted third-party service providers who assist us in operating our website, conducting our business, or providing services to you, such as hosting providers, payment processors, email service providers, and analytics platforms. These providers are contractually obligated to protect your data and may only use it for the purposes we specify.
• Legal Requirements: We may disclose your personal data if required to do so by law or in response to valid requests by public authorities, such as a court order, subpoena, or government investigation.
• Business Transfers: In the event of a merger, acquisition, reorganisation, bankruptcy, or other similar event, your personal data may be transferred as part of the transaction. We will notify you of any change in ownership or uses of your personal information.
• With Your Consent: We may share your data with third parties when you have given us explicit consent to do so.

HOPS is based in Ireland and processes personal data within the European Economic Area (EEA). If we transfer your personal data outside the EEA, we will ensure that appropriate safeguards are in place to protect your data in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR).

Such safeguards may include Standard Contractual Clauses approved by the European Commission, adequacy decisions, or other legally recognised transfer mechanisms. We regularly review our data transfer practices to ensure ongoing compliance with applicable data protection regulations. You may request a copy of the safeguards in place by contacting us at the details provided below.

Under applicable data protection laws, including the GDPR, you have certain rights regarding your personal data. These rights include:

• Right of Access: You have the right to request a copy of the personal data we hold about you.
• Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal data we hold about you.
• Right to Erasure: You have the right to request that we delete your personal data, subject to certain legal exceptions.
• Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data in certain circumstances.
• Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit it to another controller.
• Right to Object: You have the right to object to the processing of your personal data for direct marketing purposes or where we process your data based on legitimate interests.

To exercise any of these rights or to delete your account, please contact us at info@hopshq.com. We will respond to your request within 30 days. Please note that we may need to retain certain information for legal or legitimate business purposes, even after account deletion.

The HOPS website and services are not directed to individuals under the age of eighteen (18). We do not knowingly collect personal data from children. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us immediately at info@hopshq.com. If we become aware that we have collected personal data from a child without verification of parental consent, we will take steps to remove that information from our servers as promptly as possible.

HOPS follows standard procedures for using log files. These files log visitors when they visit websites. The information collected by log files includes internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamps, referring and exit pages, and the number of clicks. This information is not linked to any personally identifiable information.

The purpose of collecting this information is for analysing trends, administering the site, tracking user movement on the website, and gathering demographic information. We retain log file data for a reasonable period to fulfil the purposes outlined above and then securely delete or anonymise it.

We use third-party analytics tools, including Google Analytics, to help us understand how visitors use our website. These tools collect information about your use of the Site, including your IP address, browser type, pages visited, time spent on pages, and other engagement metrics. This information is used to compile reports and help us improve the Site.

You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on. We may also use other analytics and tracking technologies from time to time. For more information about the specific tools we use and how to opt out, please contact us at info@hopshq.com. We review our use of analytics tools periodically to ensure they comply with applicable data protection laws.