A Fresh Chapter: Introducing Hops to Our Customers
Opsimize has rebranded to Hops. In this customer update, Robbie Francis and Aaron Resch share why now, what changes, and what stays the same.
HOPS Team
Product & Operations
We’re excited to share a major milestone with our community: Opsimize has officially rebranded to Hops.
This change is more than just a new name. It’s the result of years of working closely with hospitality operators, learning what really matters on the ground, and building tools that meet those needs head-on.
In this update, our founder Robbie Francis and Director Aaron Resch talk directly to customers about:
- why now was the right time to rebrand
- the thinking behind the name Hops
- what’s new, and what stays the same
- how this shift reflects our deeper focus on hospitality, flexibility, and speed
Watch the Video
Whether you’ve been with us since the early days or joined more recently, this rebrand is for you. It marks our renewed commitment to delivering software that fits seamlessly into the way real hospitality businesses run, not the other way round.
We’re proud of what we’ve built together, and we’re just getting started. Thank you to all our customers for being part of the journey.
You can also view the original post on LinkedIn: A Fresh Chapter: Introducing Hops to Our Customers.
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