Opsimize Rebrands as Hops — The Home of Hospitality Operations

Opsimize, the platform trusted by hospitality professionals across the UK, has officially rebranded as Hops.

Completing this transformation marks a significant milestone in our mission to empower hospitality professionals with practical, operator-first technology.

Hops retains everything that made Opsimize essential while introducing:

• a more intuitive experience
• a sleek visual identity
• a modular framework that grows with each business

"Hospitality professionals deserve technology that works as hard as they do."

"After years embedded with operators and listening to their challenges, we've created a platform that truly understands the industry's unique demands. Hops eliminates complexity without sacrificing capability."

Robbie Francis, Founder of Hops and Eposability

Hops launches with two powerful modules:

• Hops Inventory: Seamless stock management, ordering, and recipe costing
• Hops Finance: Streamlined cash-ups, invoice processing, and accounting integration

The platform also introduces an enhanced user experience, refined workflows, and Hops Academy: a free learning hub designed to support hospitality teams.

As Robbie Francis explains:

"This evolution goes far beyond rebranding. Hops represents our deepened commitment to the hospitality community. We've been in your kitchens and back offices. We've felt your pain points. Now we're delivering solutions that actually make sense for how you work."

Several leading UK hospitality groups are already experiencing the benefits of Hops through early-access programs. Public launch begins in June 2025, with current Opsimize users transitioning seamlessly, with data, settings, and workflows intact.

For more information about Hops and upcoming features, visit www.hopshq.com or contact press@hopshq.com.

About Hops

Hops is the evolution of Opsimize, designed to bring clarity and confidence to hospitality operations. With a focus on intuitive design and scalable solutions, Hops empowers hospitality teams to manage back-of-house operations with ease and efficiency.

View the original LinkedIn post: Opsimize Rebrands as Hops — The Home of Hospitality Operations.