Founder POV: I don't know about you, but I hate it when I see AI for AI’s sake.
I don't know about you, but I hate it when I see AI for AI’s sake.
Founder, Hops

This article is adapted from a LinkedIn post by Robbie Francis, Founder of Hops.
I don't know about you, but I hate it when I see AI for AI’s sake. Too often I feel that it's features for investors rather than customers.....
That's why we spent months before shipping our first AI feature.
We analysed 10000+ stock takes: → Support tickets → Operator workflows
And asked: “Where’s the bottleneck? Where are people wasting time?”
As you probably know, it's right at the end of the stocktake: when you’ve got the data but STIILL have to investigate the variances.
Our review process in Hops will instantly flag your biggest variances, look at a huge range of relevant data specific to your business, and summarise the most likely cause.
No fluff. Practical automation that saves hours and helps your team act faster.
We're breaking the mould of so many Hospo tech companies, having seen too many slap on their “AI-first” badge, but not spent enough time thinking about how it enriches the user experience.
Less jazz-hands, more relief.
About Robbie Francis
Robbie Francis is the Founder of Hops. He has spent years building and implementing hospitality technology with operators, focused on simplifying back-of-house operations across inventory and finance.
Follow Robbie on LinkedIn: linkedin.com/in/robbiefrancis
View the original LinkedIn post: I don't know about you, but I hate it when I see AI for AI’s sake.
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