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Operator POV11 December 2025

Founder POV: “I’m not a techy, I don’t think I’ll “get” your app.

“I’m not a techy, I don’t think I’ll “get” your app.

Robbie Francis

Founder, Hops

Founder POV: “I’m not a techy, I don’t think I’ll “get” your app.

This article is adapted from a LinkedIn post by Robbie Francis, Founder of Hops.

“I’m not a techy, I don’t think I’ll “get” your app. Think we’ll stick to the spreadsheet.”

Sure, but get this: I’m not an accountant, yet the app we use means I can run the books.

Back in the day, we used Sage 50: → We needed a consultant just to set it up → A bookkeeper to run it → And a prayer to understand the reports

Then I moved to Xero and suddenly it just… made sense.

Because the UX was designed for people like me: people without economic degrees who just wanted to understand the numbers.

Why, oh WHY, must we make tools so bloody complicated?! 😂

Most tools are built by devs, not operators.

So with Hops, we wanted to build something that GMs and chefs could ACTUALLY use without months of training or a manual the size of the Yellow Pages.

Or a consultant on £70k+ bleeding out your margins.

Hops is built on the ethos that tech should enable, not exclude.

And if the people on the ground can’t use it, it’s a liability to your operation.


About Robbie Francis
Robbie Francis is the Founder of Hops. He has spent years building and implementing hospitality technology with operators, focused on simplifying back-of-house operations across inventory and finance.

Follow Robbie on LinkedIn: linkedin.com/in/robbiefrancis

View the original LinkedIn post: “I’m not a techy, I don’t think I’ll “get” your app.

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founder perspectiveoperator-povhospitality operationsmarginsback of housefinance

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